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Instagram's famous butt owner Jen Selter lands a contract



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Instagram entrepreneur Jen Selter, who created a brand for herself by posting workout photos, now has a sports management agency contract. JenSelter.com

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Teresa NovellinoUpstart Business Journal Entrepreneurs & Enterprises EditorEmail |Twitter

The UpTake: A great booty can swivel heads and command catcalls, but weve never heard of someones rear actually launching a serious careeruntil Jen Selter came along and reinforced the branding prowess of social media.

Jen Selter is a young fitness fanatic who has kept her rear assets well-toned at the gym, where she apparently does the elliptical, a gazillion squats and lunges, exercise-ball calisthenics...and we're way too exhausted to imagine what else.

Were she merely a genetically blessed young lady, her posterior might have been her biggest claim to fame. But as weve just learned, thats not the case. Beginning in March 2012, Selter, who also has her own web page, started taking Instagram photos of herself working out at the gym in Long Island, and those photos of Selter on various machines or doing floor exercises, as well as bathing suit shots showcasing the results of her work have generated 2 million awestruck followers on Instagram.

That kind of attention is unusual, and companies looking for talented social media users know it.

Now, as the New York Posts Page Six pointed out Wednesday, Selter has signed with a big sports management company called The Legacy Agency, which represents baseball stars Carl Crawford and Johan Santana, NFL players Osi Umenyiora and Reggie Bush, and sports broadcasters Troy Aikman and Dan Hicks.

Heres the Post:

We believe she can be the next Jillian Michaels, said TLA agent Andrew Witlieb, even though Selter, 20, has no formal fitness training, compared to experienced trainer Michaels, 39, whos a judge on NBCs The Biggest Loser. Jillian didnt get to where she is until her mid-30s. Jens going to grow as a person, as a fitness expert, in these next years. Shes here for the long term, Witlieb added.

Next stop for Selter: Super Bowl events.

Teresa NovellinoUpstart Business Journal Entrepreneurs & Enterprises EditorEmail

After getting an MA in journalism from Syracuse University, Teresa worked as a general assignment newspaper reportergeneral on purpose because besides the usual city hall and police articles, there was the chance to fly an F-18 with the Blue Angels and tag along with bounty hunters on a stakeoutall good preparation for covering entrepreneurs.

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Source: http://upstart.bizjournals.com/entrepreneurs/hot-shots/2014/01/23/instagram-butt-queen-lands-fitness-deal.html



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